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I have respect and pride in my profession

I ensure that my business practise demonstrates a level of professionalism

I take personal responsibility and accountability for my professional decision making and resulting actions

I reflect the standards set at Coaching College of being a role model (walking the talk) to my clients and others

Applying standards of honesty and integrity to my clients

Honouring my agreements: Doing what I say I will do

Honouring legal and ethical obligations to the client and others involved in the coaching relationship

No relationship creates a conflict of interest

Ensuring the client's goals are realistic and achievable and is set up for success

Work with clients to create rapport, trust and open and honest communication

I set and write agreements regarding clear boundaries between myself and my clients

I ensure that I honour confidentiality between myself and my clients and their organisations

I am aware of relevant legislation, regulations and standards in the contexts in which I practice, and never intentionally contravene them

I recognise, and act only within, the limits of my own competence, and refer to other professionals when appropriate

I have a strong grounding in fundamental business knowledge and processes

I ensure I have the appropriate level of knowledge of my client?s business to understand the developmental, political, commercial and environmental needs of my client and their organisation

I ensure that the coaching relationship is appropriately aligned with the context of the client's company

I am committed to effective coaching practises

I establish up front clear and effective agreements for the coach-client relationship

I ensure I communicate with my client's regarding their expectations of my business coaching services, focusing on results and agreeing how outcomes of success will be measured, evaluated and monitored

I ensure there is a confidentiality agreement between myself and my client prior to commencement is in place that specifies which information will and will not be shared, in which circumstances and with whom and how

I ensure that we honour the agreed-upon terms of confidentiality, except when they conflict with the client's health, safety, ethics or legality

I ensure that I protect the client's assessment, performance and other personal data to the extent agreed upon in the confidentiality agreement

I ensure that I will respect diversity and personal differences at all times

I ensure I am constantly upgrading professional development regarding how cultural dynamics and personal differences influence business relationships and outcomes

I ensure that when I work with clients when required to address diversity and personal differences in ways that improve business outcomes

I ensure that my communication and approach are appropriate to the client's circumstances

I am committed to professional development and to continuously enhancing my competence

I ensure that I keep current with my learning and practice up to date through appropriate professional development

I ensure I set high standards for myself, and pursue challenging goals and performance excellence at all times